Small business tips

"I’m diving into the world of AdRoll ads to reach my audience in a smarter, more targeted way—and I’m bringing you along for the journey. In this post, I break down exactly what you need to get started with AdRoll, from defining your audience to setting your first budget, so you can run ads that actually work for your business."

As a jewelry designer, I just wanted to focus on creating beautiful pieces—but selling them online meant learning a whole new set of skills I never expected: color theory, photography, reels, SEO, live sales, vendor events, and even taxes. While I still reluctantly tackle these challenges, I’ve realized that growing my business means embracing all the parts, not just the creative side. If you’re a creator feeling overwhelmed by the “business stuff,” you’re not alone—and it’s okay to take it one step at a time.